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24 October 2014

Sharing Tips to Make a Good Online Store


SHARING TIPS TO MAKE A GOOD ONLINE STORE

Hi friends all there is to know about the Online Store? It must have been many who heard or even have their own Online Store? Yes for that already know or do not already have an Online Store anything. I just wanted to share really. It may be useful for all friends. Immediately, we discussed about how to make a Online Store is good and right. But if there is a shortage or less willing to ask in forgive ya. 
Most of us assume the management of the operation of the online store is a matter of technology and technical smelly things, assumption is not wrong, but there is another side that is rarely thought that the management of online stores are within the scope of social relationships (relationships). 

a bicycle salesman came to me a month after his shop on-line operation. He said he was pleased, and disappointed. Glad, because his shop visited by many people. Every day a lot of incoming emails that ask for product information and the bid prices and apply for a mortgage. No wonder, because the price of the bike is sold Rp 8 million upwards. But he was also disappointed, because prospective buyers just ask, no one has actually bought. Finally he just answered questions minimally. Many do not even responded to his email. 

This is one of the problems often faced by the owner / manager of online stores both small and large scale. If it does not quite hold up and still consider the business via an online store can achieve quick profits the easy way, not a few people then go out of business. It is important we understand that the online store is not a machine that once installed directly make money. Online store needs to be managed and maintained properly. Management is not just about the technical aspects and discipline in carrying out business processes online store only, also the manager of the store aspects of social relationships and prospective buyers. No matter how good the technology is applied to the online store, without a balanced effort to maintain good social relations, will most likely fail. 

WEB TECHNOLOGY AND SOCIAL WORLD 

Currently the web technologies has been growing rapidly. Early-generation web site that has a lot left in the direction of nature. Replaced with a web-interactive web that allows two-way business relationship between store managers and users, and among users. The technology known as Web 2.0. Examples of local online shops that implement these technologies is Sabunherbalku.com, Tokobagus, Tokopedia, Bli-bli and Deal Going. We know that buying and selling is a common thing in our lives. Although we are not professional traders, it is possible in our time to be a seller, and the next day into buyers. Sale of goods (new or used) are common place. Without it, I'm not sure I can birth a web technology that enables two-way relationship. That means, the technology was born out of the reality, not the result of a separate reflection of people's lives. In business online (virtual world) there are some terms that you may already know, such as B2B (Business to Business), B2C (Business to Consumer), C2C (Consumer to Consumer) and G2B (Government to Business). Factually, the relationships that happen in our lives daily. 

Linkages social world and the virtual world increasingly obvious if we look at the social media Facebook. These features are developed to replicate the social world that is closest to our lives: family and friendship. The biggest reason people are actively using social media to connect with family and friends. Contact with family (89%), search and contact old friends (88%), and finding new friends (70%). 

The birth and development of web technology is not to abolish the social relations that take place in real life, but to facilitate and expand those relationships. 

In the case of a bicycle seller before, although its online store has been designed, not by itself will give good results if the management ignores aspects of social relationships. Responding to a question, inviting the visitor, giving service and quick responses are aspects of social relationships that should be prioritized in the online business. We can not surrender completely to the roles of the engine. The engine is a tool. Usability and affirmation relies on decisions and human effort to operate. 

NEED 'SHOP WAITRESS' FRIENDLY 

Many people consider 0n-line stores do not require customer service personnel and shopkeepers who are ready to respond to customer needs. This assumption was erroneous. Although online stores feature allows people to shop without having to communicate directly, does not mean we can be antisocial and delegate that responsibility to the machine. 

Serving customers with the best is a thing that is not negotiable, as a business process that must be faced in order to work well. 


Indeed, answering customer questions via email or live chat and send newsletters product info are minimum standards in customer service activities. If we can live it well and discipline, it is a progress. As with the stores on-line that has been rapidly growing large. Service efforts to invite buyers and keep the loyalty of its customers continue to be developed by utilizing advances in web technology today. Burberry, for example, launched a social networking site Art of the Trench. As social networking sites in general, the main principle is "shared". Similar efforts are also taken by Hermes J'aime Mon Carre and launched Gucci by Gucci Eye Web micro sites. This is a new way of campaign products and services to customers. Well, if we are not able to do such a move, at least the minimum standards in service activities to customers (maintaining social relationships) must be considered seriously and lived with discipline. Without it, your business will wither before it develops. Once again, technology is a tool to facilitate the social relations, not to deny

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